Vendor Bashing – A Plea

It has often been the case in the Storage world, that vendors were prone to bashing each other heavily. Often on misguided or outdated beliefs. That is not something as common in the Server world.  And it seemed like it was finally at a point where the maturity of the Storage Vendors had risen to a point where they focused more on themselves than on what the competition could or could not do. However it seems with all these new hybrid storage, or all flash vendors popping all over, that vendor bashing is back in full. Vendor bashing only creates negativity, bashes going back and forth is a bad downwards spiral, that is very hard to break out from.

A lot of exciting new things are happening in storage world. Flash is a great disruptor of a world that has been pretty much static for quite a few years. We’ve gotten All flash, hybrid flash arrays, tiered arrays, converged storage, hyperconverged boxes and what have you not. There should be plenty of opportunity for all to create an exiting product.

So please!
Focus on what it is that your product can do, what features do you bring, and let the costumer compare this to the other vendors products. In the end you will end up with a happier costumer. A costumer that by themselves have figured out what the others can and can’t do, will easily see through your lies and will be a costumer lost forever. Or at least a costumer that will be very hard to convince to try your product out again. And on the whole you’re hurting the entire storage world.

Had to put that out there!.

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